Marketing and Communication Officer

Job Summary

The Marketing & Communication Officer is responsible for developing, implementing, and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.

Job Details

The Marketing and Communication officer’s role is diverse and interesting managing diverse activities, such as:

• Website management.
• Social media management.
• Copywriting and content management.
• Data analytics.
• PR and corporate communications.

Essential Skills

•   Intimate understanding of traditional and emerging marketing channels

•   Excellent communication skills

•   Ability to think creatively and innovatively

•   Budget-management skills and proficiency

•   Professional judgment and discretion that comes from years of experience in the field

•   Analytical skills to forecast and identify latest trends technologies and marketing methodologies

•   Ability to use Google Analytics

•   Event planning and Strategic partnership engagements

Roles & Responsibilities

The primary role is to serve as the point of contact for the online community and stakeholders.

• Oversee all marketing campaigns for their company
• Generating new business leads
• Implement strategy
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Find new marketing ideas and outreach opportunities to push brand image and products.
• Participate in social events, corporate events and workshops
• Researching and analyzing market trends and competitors.
• Managing the design and production of promotional materials, such as websites and brochures.
• Preparing and presenting quarterly and annual reports to senior management.
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Day-to-Day Duties

• Manage and coordinate marketing and creative vendors
• Lead market research efforts to uncover the viability of current efforts
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team to produce effective strategies to generate qualified leads
• Monitor current campaigns, meets deadlines and complete necessary tasks
• Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)
• Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
• Knowledge of Hootsuite or similar programs to manage online postings on different platforms

Requirements

Soft Skills

• Attention to detail and ability to multitask 

§  Self-driven and highly motivated

§  Ability to work independently and in a team environment

§  Be a self-starter, self-motivated and self-directed.

§  Proven to be detail oriented and be able to use many various resources.

§  Must be able to multi-task and work with numerous projects and tools.

§  Excellent organizational skills to work independently and manage projects with many moving parts

§  At least two years' experience as a marketing manager.

§  Superb leadership, communication, and collaboration abilities.

§  Exceptional analytical and problem-solving skills

§  Strong time management and organizational abilities.

Core Requirements

•  3-4 years’ experience in similar role, an Advertising Agency/ FMCG industry (preferred)
•  Come from a variety of academic backgrounds, including marketing, communication, business, and other fields

Qualifications

• A degree in marketing, or related fields.

About Company

CyberSOC Africa Limited

https://cybersoc.seamlesshiring.com

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